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Mperativ is the premier AI-driven revenue marketing data science platform, designed to directly connect go-to-market (GTM) activities to revenue growth. The company serves B2B customers across various industries, including Healthcare, Hospitality, Commercial Real Estate, Software, and Security. Mperativ empowers GTM teams by leveraging advanced analytics and machine learning to evaluate marketing investments, instantly identifying the most impactful activities. Our proprietary technology continuously captures extensive GTM trend data, using sophisticated AI models and analytics to optimize go-to-market performance. By automating complex data analysis, Mperativ eliminates the need for building fragile, one-off solutions that rely on generic data warehouses and AI infrastructure. This saves companies significant time, resources, and costs. In today’s “do more with less” environment, Mperativ bridges the marketing credibility gap, linking GTM activities directly to pipeline and revenue growth.