They act as an independent layer in the marketing technology stack for collecting real first-party data. Additionally, I really like their Sync Injector feature that allows us to prepare data collection prior to consent and act on it once the visitor is ready, not any sooner. Sitting on our own domain, the data is truly first-party and does not suffer from ad blockers or browser built-in blockers. Although this is not a tool you will use everyday, it is easy to implement and integrate into your existing stack. Being a small company, their customer support replies are swift and helpful.

MetaRouter helps us track our visitors and users and their behavior. Instead of using multiple third-party tags we can just implement one server-side solution. Their team is helpful and responsive and super friendly.

Its a complex solution made it easy, allows you to create better customer profiles, completely tech-agbostic, lets you target post 3rd party cookie and use IDs unlike any other solution. And the team is great to work with!