One of the features I love most is how easy it is to find insights using Marvin’s AI-powered search. It’s not just researchers who can benefit—anyone in the company can jump in and quickly get the information they need. Whether I’m looking at findings from years ago or comparing insights across different projects, it’s fast, accurate, and saves so much time. It’s made research feel accessible to everyone, which is a huge win for collaboration. The observation rooms are another fantastic addition. They’ve made it so much easier to get people from different teams involved in the research process. Stakeholders are more engaged, and it’s exciting to see decisions being directly influenced by real user feedback. It feels like research is finally part of the conversation instead of being something that just sits in a folder somewhere. I also have to give a shoutout to the Marvin support team. They’ve been amazing—super responsive, helpful, and always willing to listen to feedback. That kind of support makes such a difference, especially when you’re rolling out a new tool across a whole organization.

Marvin's platform is quite intuitive. I am not a qualitative researcher by formal training, but the ways in which I'm able to collect, analyze, and synthesize data allow me to engage with large data sets with ease and confidence. Their staff are also very accessible in the event that questions arise. The AI features are also quite useful. Lastly, their capacity to engage with a multitude of languages is very helpful in an increasingly global/multilingual context.

Auto Notes, Auto-Analysis, and Ask AI features allow me to skip tedious tasks and get answers faster.