Marvin helps automate many of the tedious parts of qualitative research that prevent teams from using their brainpower on meaningful analysis. I particularly like the ability to invite the transcription bot to meetings (including scheduling it ahead of time), built-in discussion guides, and the auto-notes feature. There is minimum clean-up required on the transcript and jumping into tagging and analysis is easy. Getting Marvin set up was easy and I appreciated the customized onboarding that their customer success team provided.

For my specific use case, Marvin is the ideal tool. I work for a company that develops niche software, which means we have a relatively small pool of customers available for interviews, tests and surveys. It's crucial for us to centralize and effectively analyze all user feedback—from interviews, meetings, sales discussions, and CSM notes. Marvin excels at this, really outperforming every other tool we've tried. The AI assistance is amazing, remarkably accurate and well-structured, ensuring no feedback gets lost among the various storage applications we used before. AI is available in various places. What I particularly like is that I can take a lengthy explanation from a client, and AI condenses it into a short sentence, making it easier to navigate through the jungle of feedback. Securing a consistent budget wasn't easy. Like in many companies, user research is the “forgotten child” that only gets attention when it pulls off something magical. But Marvin worked its charm—even my colleagues are curious now and use it to ask their own questions, and Marvin’s AI always comes back with answers that are smart, clear, and on point.

AI notes, automatic tagging, and being able to prompt specific write ups. Also super easy to share clips via a link. I previously used Dovetail and think Marvin is better in a few key areas.