I set up a workflow in Clay where I was pulling in leads from a linkedin feed, but not all them were a good fit for my product. I didn't want to spend a ton of time reviewing the leads, so I pulledin MadKudu to score the leads based on my offering and man, did it deliver. The scores they are able to give you, along with the intel they have that drives that number, is really really helpful. Was able to only reach out to the best leads and drive campaign success a lot quicker.
Madkudu allows more control over our data compared to other blackbox platforms.Our CS team is also incredibly supportive in making sure we're successful. I've saved a ton of time analyzing different models within MadKudu Springbok to gather insights on leads and accounts that matter to the organization.
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