It's a very simple app that requires no sign-ups. Has no advertisements. Just does what it's supposed to do. The interface is very easy to use and you know exactly what you are getting the moment you land on the website. There's only one page to the whole website and it helps improve your written material without any hassles. It's very fast, and the pointers help you to improve your writing as well. The readability score is what I came to this app for as it helps you to get an approximate idea of the readability of your text.
I love Hemingway. So much. My favorite features by far are the readability grade level and the grammar suggestions. I don't always use Hemingway's suggestions in my communications, but I do find it incredibly useful when tailoring to a certain audience and for the type of message I want to come across. For example, if I'm writing a general communication to my company and want it to be short and to the point, I'd want to meet the "passive goal" voice and have a general readability of grade 6. However, if I'm drafting a specialized or technical communication, I can draft my communication in a higher readability grade level. Character count is great as well.
I love being able to see the reading level of my copy. Too often, I see copywriters writing at a thesis level when they should be making it much more readable and this tool helps me nail that voice.
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