Ease of use and impact. Ease of Use: The UI (in this case, G-Suite) is simple, intuitive and powerful. A seller can easily type an email from scratch and receive feedback on how to improve the likelihood of their email getting read; sellers can also see a mobile phone view,m which shows exactly how their email will appear on mobile devices and mobile preview. Also, there is a feature that leverages AI to write an email for you or take an email and reword it for you to make it stronger. All of this is fairly seemlessly integrated into the interface and is easy to understand, use, and leverage. Impact: By using the Lavender dashboard, an admin (for instance a sales leader) can track the impact of their team's emails - score, effectiveness, engagement, opportunities for improvement, etc. Viewing results as a whole team or drilling down to invidifual sellers is powerful for both assessment and coaching.

Ability to quickly identify where I'm going wrong with my emails. Also their support team is great.

Most products write the emails for you while Lavender teaches you the principals of what makes a good email so you learn to write it yourself. I think one of the requirements of using Lavender should be that oyu follow them on LinkedIn as well. The amount of content they post has helped me more than any sales class I could have paid thousands of dollars for. The actual product is very simple but powerful when writing emails, because what Lavender realizes is that emails are not a one size fits all. From a team wide perspective, very easy for sales managers to look at the data and analytics and know exactly how to coach their reps.