We’ve been LaunchNotes users for quite some time now, and my team and I have always really liked the product. It’s intuitive, elegantly serves its purpose, and the team behind it is great. However, I always felt like there was one missing piece to the puzzle, and when they recently rolled out product feedback I realized this was the missing piece. Now that the product allows us to not only communicate our roadmap and send out hyper-targeted announcements, but also collect feedback throughout this entire process, it’s value to our team has skyrocketed. With the product feedback functionality our entire software team feels like we have a brand new channel to maintain an ongoing dialogue with our customers. Even in the few short months it’s been live the Customer Feedback Manager has helped us build and ship higher quality features, as well as drive increased engagement to those features once they were live.

As someone that has worn both the PM and PMM hats at my company, I can tell you that LaunchNotes is the perfect product for people in both roles. In the past I’ve found that usually PMs and PMMs live in different tools all day, which usually leads to miscommunication about who is working on what, when things are being released, what the most up-to-date launch plans are, and so on. The beauty of LaunchNotes is that it’s a single tool that’s super valuable to both Product Managers and Product Marketers, and as a natural result of people in both roles wanting to use it, it facilitates a much smoother working relationship between PM and PMM. It’s the only tool I’ve seen that actually accomplishes this.

The biggest pain point when you want to announce anything to your users is getting the segmentation right. On one end of the spectrum is the temptation to send out every update to every user, as it’s a great way to highlight to your user base all the value you’re bringing them. But this inevitably leads to a ton of unsubscribes and, over time, users tuning you out. And on the other end of the spectrum is the desire to drill into very specific audience segments, as you know you’ll get higher engagement rates and only reach the people that care the most. More signal, less noise. But the question then is: how do you know exactly who is going to care? And is this audience segment even going to be big enough to warrant a specific set of comms? The beauty of LaunchNotes is that they’ve solved this problem in a very simple and elegant way. Users subscribe to the categories of product changes that they care about and then you, as the PM or PMM, never have to worry about which updates need to be shown to whom. You simply create the content, hit publish, and let LaunchNotes do the rest. It’s the perfect middle ground to the dilemma described above, and it’s built in a way that’s unbelievably simple to set up, manage, and use.