Integromat lets me connect completely different products and services and create workflows as if they are built to work together. For example, when I receive order in PrestaShop, Integromat can automatically recreate the order in my order ERP system built with Podio. Or when I publish a new product on my PrestaShop online store, Integromat lets me automatically create a blog post about it in WordPress, publish it on Facebook and then publish it on Instagram. With Integromat, I can also integrate Podio and SendInBlue so I can send emails on different events in Podio, like when a user subscribes, and send them an email thru SendInBlue and also track the email events, like open, view, click - directly in Podio. The phone integration is also awesome - you can log all your calls and messages in another system bor backup or just for easier reference. The workflow builder in Integromat is amazingly flexible and provides excellent flexibility. You don't need to have an IT degree to use it to its best. You can create branches, loops, and all kinds of workflows. I started Integromat as a free user but then gradually upgraded my plan because the more I use it, the more valuable ways to use it I find. The integrations in Integromat save me a lot of time, which saves me money!

Ease of use, easy to navigate and to build things

The visual canvas. When you're building an automation that crosses 5–6 apps, being able to see the whole flow at a glance is genuinely useful, it makes debugging much faster and onboarding clients way easier than pasting a wall of code or config. The flexibility is also a good point, you can do things that most no-code tools would force you to work around, custom HTTP requests, data transformation with functions, error handling per module. It's not perfect but it covers 90% of what a typical agency workflow needs. And the pricing model is fair at the start. Compared to Zapier, you get a lot more operations per euro before hitting a wall.