I really appreciate Growth Velocity's ability to capture direct, unbiased feedback from buyers, which provides valuable insights into product, pricing, and messaging. Their interviewing methodology and reporting are particularly valuable to me. The interviews are thorough, seeking truth and nuance, and their reporting platform is easy to interact with. I also love that interview reports are usually available within 24 hours. I'm impressed with Willem, who is a great interviewer with a solid understanding of sales and product in software contexts. He asks smart questions with our business context in mind and has been a good partner in every sense.

Growth Velocity will tell you the objective truth of what your customers think, which can make the difference between your business succeeding or failing. They are easy to work with and have real expertise in the product management and marketing process for technical products. They employ a rigorous, consistent and reliable method to interview customers and prospects unbiasedly. The process is transparent, with an agreed-upon moderator's guide, interview recordings, transcripts, and summaries. Most valuable are working sessions with the client team after conducting interviews to help understand insights and transfer knowledge so your team can develop an effective strategy.

The insights we get are detailed, actionable, and well supported with transcripts. We have a tool that enables easy search of findings and allows a large group of users to access the findings on demand. The quarterly share-outs and regular check-ins also ensure good collaboration and information sharing. I see the Growth Velocity team as part of our GTM organization as they bring great insights for us to act on.