The granularity of the data that GBD captures is unreal. With GBD, my clients can see all of the competitors in the SERP, and not just what the engines report on, which often leaves out small advertisers. GBD save all the screenshots used in their SERP scrapes, so if I want to dig deeper or share exact examples, it's so easy!
GBD is the perfect tool to identify and then evaluate SERP updates and any changes in SERP landscape. GBD is also an effective competitive insight tool. SEM teams are limited to Google Ads auction insights for competitive monitoring. GBD is the best tool to be able to confirm and add supplemental views for competitor presence. One of the biggest advantages and value-add we have seen from GBD is presenting data/dashboards to the client. A. in case there's any distrust in Google reporting for SEM, and B. forcing us to step outside of the SEM blinders and introducing conversation that is holistic SERP, clients have really appreciated both of these initiatives.
Lastly, the dashboards are so easy to use and navigate through.
Provides an unparalleled picture of auction dynamics including expansive SERP ad competitor coverage that dwarfs Google Ads auction insights in both the number of competitors it reports and the level of detail, including specific ads, that it provides in an accesible, easy to use dashboard. The team at GrowByData has also provided high quality, on demand support to add new features, provide dashboard demos to clients, and more.
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