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G2 Marketing Solutions is a buyer intelligence and demand generation platform that enables businesses to reach and engage software buyers who are actively researching solutions. Built on G2’s marketplace, which attracts millions of buyers each year, the platform provides access to verified reviews, buyer activity data, and insights into how customers evaluate products, categories, and competitors. The platform includes capabilities such as Buyer Intent data, product profiles, review collection, and market intelligence to help organizations identify in-market accounts, improve visibility, and support go-to-market strategies. By leveraging real-time buyer behavior signals and integrating with sales and marketing tools, businesses can prioritize outreach, align with buyer readiness, and drive more efficient pipeline generation.

Ground your research in the industry’s most accurate product data. Cut past the noise and find your next software opportunity using profile traffic, comparisons, and customer satisfaction scores from G2’s 80M+ buyers.


Turn authentic customer feedback into your revenue advantage, boosting brand LLM discoverability fivefold by feeding the AEO trust layer. Create a sustainable pipeline of high-intent leads powered by peer reviews, product summaries, and at-a-glance product information with more than 100 million buyers visiting G2.com looking for solutions like yours.