The support and service teams have been very helpful and accommodating. They're always recommending opportunities and additional ways they can support without necessarily selling anything explicit. The UI/UX is fairly intuitive. You have some pre made reports and some more flexible dashboarding features. If you're coming from a GA4 background this should naturally make a lot of sense. The settings however if you're an admin can take a bit more time to understand. Integrates will with other tools like Medallia where survey responses can be linked back to sessions. Also, very simply implemented via tags on web. The capture on web is very capable and flexible for teams with varying levels of engineering access for post implementation support. The AI features are emerging however it has been very useful to have session summaries for large sets of sessions on segments. A regular piece of feedback from the piece is them having to watch tonnes of sessions can be a bit painful from time to time.

The ability to understand in specific experiences how customers are interacting and where they are dropping off, so we can identify where to make updates to improve performance.

Fullstory is an easy way to gather insights that we as a product design team would have no knowledge over. Through tracking user sessions as well as adding custom events on the components in our designs, we've been able to truly see how users interact with our products in production, which we had no visibility of over before. It has also helped kickstart a lot of our A/B testing efforts, which we also lacked an efficient process for prior to Fullstory.