The beautiful ui really makes it easy and pleasing to work with

The Flow Builder is a game changer for us. Many Marketing Automation software are so rigid and linear. You need some creativity finding workarounds to achieve your need. The way they do segmentation is very good. They also have built-in email validation to keep your list clean!

The UI is clean and extremely easy to use. Coming from ActiveCampaign as our daily driver, I don't feel at all lost. As I said, very well thought out. Automation, taggging, and segmentations are all there and really powerful even thoug the company is still young-ish. Other email tools seem to be focused solely on newletters, while Encharge is focused on the right place - email automations.