DataGroomr made it quick and easy to merge duplicate contacts, accounts, leads, etc. After years of siloed data in multiple systems coming together, we had loads of cleanup to do. DataGroomr made it quick and easy to identify those duplicates and merge them. Being able to filter and search based on all the variables in our instance made it pain-free to sort out multiple site installations from true duplicates. Getting everything implemented was easy. We signed up, integrated DataGroomr with SalesForce, and ran the first analysis; it was that simple.