Nexus is a very bespoke buyer intent platform that enables a hyper-targeted, data-driven account based approach. It enables you to identify the accounts that are currently in an active buying journey and researching highly around your products, solutions and services. What I like is how you can really tailor the keywords that the platform is using to pick up the behavioural signals across the web using ML and AI so rather than it being based on topics, it's extremely personalised to the problems and challenges that your products solve. This enables you to be super intelligent with the type of activity going on within that account so you can understand what they care about and then target them with the right message. The fact also that Nexus enables you to integrate with CRM, Demand-Side Platforms for ultra targeted programmatic and display advertising and LinkedIn for targeted social advertising is also a real game-changer and allows you to activate quickly on the activity going on within accounts in an always on approach. Cyance also have a fantastic Customer Success team which has really helped to maximise results and advise how we can bake the platform into the overall GTM strategy.

The quality of the intent signals are perfectly relevant to your industry. You decide what represents an intent or not for your prospect. I love how you can be surprised sometimes to see some accounts which are surging intent and you were not expected to. I also really like how they've progressively made it available and understandable to the sales team so they can action the leads straight from the platform.