CrowdTangle is a content discovery and social media analytics tool used by publishers, media organizations, and brands to track and analyze social media engagement and trends. It helps users identify which stories, posts, and topics are popular across different social media platforms. By providing insights into social media interactions, CrowdTangle supports strategic decision-making in content creation and distribution. The tool is particularly valuable for understanding competitive performance and optimizing social media strategy. CrowdTangle operates as a product of Facebook (now Meta Platforms, Inc.), which enhances its capabilities in tracking social media data and trends.