The team is fantastic. They are quick to respond to questions and address any complaints or changes you'd like to see. Any changes that we have indicated we'd like to see is implemented in an extremely timely manner. The product is extremely user-friendly. Orca integrates with Salesforce nicely, and the way the dashboard is laid out makes it so that there is very little learning curve to the product. Our AEs are able to use it so that enough information is input that I have a complete understanding of what types of accounts they are looking to find references from and what frustrations or objections we're trying to overcome with prospective customers.

Orca is a fantastic tool for Customer References and Advocacy programs, living inside Salesforce.com. The Orca team continues to innovate and develop the solution as well. Specifically, I loved using the reference management inside Salesforce, to track each individual reference, how often they engaged with prospects, their strengths and topics of expertise. On the customer base side, Account Managers and CSMs can easily refer to new references. Best of all, reference requests are made at the Opportunity level, which lets you track the win/loss and dollar amount of influence.

The Orca team has figured out how to manage a growing reference pool for existing and ramping sales reps very well. This was quite difficult before and required my sales staff to investigate who implemented or managed comparable customers to figure out if the customer would be a good reference for the current deal, taking a lot of time. Orca's analytics also fills the gap in tracking how often and how effective our references are. I see the main value of Orca is that it gives our ramping reps the same reference resources that our veteran reps have built up over time and keeps us from overusing our star references. Definitely worth it.