I appreciate that Primary intelligence's product first tries to gain win/loss feedback via an email survey sent on behalf of the salesperson the prospect worked with. Then, you can choose to dive deeper with a phone interview the company conducts if the person opts-in via the email survey. The dashboards and feedback are providing our company's leadership valuable information for competitive intel, customer experience, and where we can improve. Also, the SalesForce integration was a must for us. The win/loss surveys are sent automatically once a deal goes closed lost or closed won. The sales team nor I have to do much to get the information. That's a big-time saving.

Love the filters and the ability to dive into verbatims of the collected responses/interviews. We also receive amazing support and get quick responses to all of our questions or issues.

1. Helped in uncovering true insights 2. Feedback from customers helped in betterment of product 3. Product comparison versus competitors 4. Buyer perspective about software vendors 5. Product scores, churn analysis 6. Discovery sessions with sales folks 7. Actionable competitor insights 8. Battle cards 9. Sales profiles 10. Charts and data visualization 11. Professionalism of sales team 12. Regular weekly followup meetings