Creation of multi competitor comparison for sales and identify strengths and weaknesses.

I have 3 things that make CompeteIQ the perfect fit for me: 1) The consultative support that is freely given. They help direct my strategy, which directly improve our results. 2) The Salesforce Integration. For my Ops Team, it was one of the easiest implementations they've ever done. My entire team has access to the Competitive Content they need, right within SFDC. 3) The simple layout and function of content. Sales Teams need a great UI to go with the great content, and CompeteIQ delivers.

1. Competitive Landscape view --brings nuance to the oft-asked "who are our competitors?" question. I like the ability to 1) tier competitors, 2) rank competitors differently for different segments, 3) do the same at a *product* level. 2. Beyond battle cards -- distinguishes among (and lets me serve up) company battle cards, product battle cards, and profiles. 3. Customization via the Diff Analyzer tool -- ability to grade my company against my competition on whatever dimensions I want. 4. Value -- I can cover more competitors and give access to more colleagues for the money spent compared to most other solutions. 5. Responsiveness -- super responsive team. I've got a real voice that drives product R&D.