Very easy to make forms and keep track of information. Saves a complete record of all submissions and easily viewable

I like that we can easily change current and add new forms as our needs change.

Cognito Forms is a very customizable form type that offers more than just a regular old form. Personally I like that: - The form works great and without error about 95% of the time (the other 5% is usually due to an edit we did in our form which has not turned out as we hoped) - It integrates with both Zapier and Stripe, both of which are essential to how we want the form to operate (lead generation and deposit payment) - You can create forms within forms which is very useful for our purpose - It embeds seamlessly into your website which makes our website look professionally designed and built. We use Wix to build our website ourselves and without a tool like Cognito Forms we would not have been able to process leads on our site.