The fact it brings together all of the top outbound prospecting tools into one place allows me to manipulate data quickly and in ways that I wouldn't be able to by using the tools individually. Also, the AI features are a game changer.
Makes it easy to generate complex spreadsheet formulae using AI prompts easily.
The native integrations help enrich leads with LinkedIn profile - not just URL and title but you can parse specific elements like Headline, mentions of certain keywords in Experience, etc. We also use it to validate contact emails to reduce our bounce rates.
Finally, their ability to make HTTP API columns was super helpful to directly make POST requests to send this enriched data back to our Hubspot CRM.
The ability to bring your own apis makes the platform very flexible and allows for a lot of creativity when aggregating data about prospects
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What is Clay.com?
Clay is a relationship management tool that combines AI and automation to help users build, maintain, and strengthen personal and professional connections.
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