Within Builder, I like how Carto makes it easy to query data with its PostgreSQL backend, and it's very easy to visualize and style the results, making it very easy to create nice looking maps. I also use the SQL and Maps APIs and JavaScript libraries, which I find to work well and intuitively, with good documentation. The feature to create a unique API key that grants access to different datasets is very useful to me.
CARTO will forever hold a special place in my heart as the product & platform that introduced me to geospatial analysis. Not only is CARTO a powerful tool for geospatial developers with technical skills, but it also works tremendously for beginners with zero experience who want to generate powerful, spatial insights
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