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Carto is intuitive, well programmed and constantly improved. Before I realize the need for a feature of functionality, there is an upgrade that evolves the quality of my work. The support staff is responsive and thoughtful, and I enables my company to level the field of competition with organizations having much larger budgets and dedicated staff. We have been with Carto for 5 years now, and look forward to utilizing our subscription in more areas of our business. Review collected by and hosted on G2.com.
The user documentation can be hard to navigate, so we create more support tickets than self-serve. The response time from support is faster than locating on my own. Review collected by and hosted on G2.com.
We would like to say a big thank you to the entire CARTO team for their efforts, dedication and availability for our mapping project. Working with a number of people involved on our side means a lot of comments, a lot of back and forth, etc. but CARTO team was always super reactive. We learnt how to work together, and like all new collaborations, it took some time to be aligned on a method that worked on both sides, but the result is successful! Review collected by and hosted on G2.com.
Receiving clear instructions and understanding expectations helped us better understand what worked best for CARTO so we could work accordingly. On the other side, understanding the role of each of the CARTO staff and meeting/involving all of them early on is a recommendation we would give, as well as making sure all staff have well understood the requests, considering English isn’t their first language. Overall a great experience and would recommend them! Review collected by and hosted on G2.com.
- Visually enriched information through the raw data.
- Good service provided by the Carto team. Review collected by and hosted on G2.com.
- Some errors are sometimes displayed, probably derived from the data source. Review collected by and hosted on G2.com.
We had a custom mapping design developed and the CARTO team made this easier than I expected, with the end result produced in time and with continual communication between our management and the CARTO team. We were not able to implement everything we we wanted in the end, but through good communication and a clear plan the CARTO team were able to effectively deliver the vast majority of our requested depictions, and made changes we needed as development took place. Definitely the best bespoke IT development experience we have had thus far and with the large amount of data we use on a regular basis it is essential to have mapping that work with our data set in the way we want it go. The whole team doing the work for our bespoke requests are all very professional and we really have enjoyed watching our data become more effectively usable! Lucienne and Dani are both great and a pleasure to work with :) Review collected by and hosted on G2.com.
The billing department is not easy to deal with. There are discrepancies in how the billing is conducted and a disconnect between billing and those doing the marketing and negotiations. We have had issues trying to chase up feedback and issues with billing. The marketing team has been great about providing pricing considerations, which we really do appreciate, but when it's time for regular payments or there is discussion, the feedback loop from whomever the final decision maker is can be long and at times not logical. The marketing team needs to have more leeway to make decisions and work with the clients they get to know.
The directions for how to imbed, make and alter maps could be easier for users. Our analysts have to get a mini crash course in programming each time there is a change. Review collected by and hosted on G2.com.
It was really important for our company to be able to manipulate geospatial data in an easy to use way. Carto Builder was exactly what we needed to be able to make small changes to our geometries, on the fly, from just about anywhere. Review collected by and hosted on G2.com.
We tried downloading information from a Carto table that included geometry data to add some columns to the data set. This wasn't something easily done in the Carto browser, so needing to export the data and do it on our end was necessary. For whatever reason, when trying to upload the newly manipulated data set, half the geometries would be corrupted and invalid. We ended up needing to figure out the right combination of SQL queries to add the missing columns from another set to the desired one and rename the table we were working with. Review collected by and hosted on G2.com.

The extra data available and all the insights we can get visually in a simple way. I also love that you can use it as a python library, which really increases the flexibility. It is a real pleasure to use, I did not have a single episode where the application was stalled or not correct, which in my personal opinion is one of the most important aspects. Review collected by and hosted on G2.com.
I like almost everything, sometimes it could be a bit faster. I would like to see more on the data quality side, maybe some additional features that can check if the data is consistent and if not I would really appreciate some feedback. For example, it could say inconsistent columns If it detects some inconsistency in the data of a particular column. Review collected by and hosted on G2.com.
Huge variety of tools, from friendly UI (builder), to python library (cartoframes), and also a pool of SDKs and APIs. I also value the extensive documentation and the quick response from CARTO support team. Review collected by and hosted on G2.com.
Regarding the tool itself, I have nothing to point out, so far. The training sessions we had with the CARTO team were also very useful, although I would have started with the builder training first, and only afterwards the cartoframes and APIs sessions. Review collected by and hosted on G2.com.
The additional libraries (Python, JS) that are available to augment the UI processing power. The data library is also very handy. Review collected by and hosted on G2.com.
The UI usability could use some improvements and can be tough for a new user to understand. Review collected by and hosted on G2.com.
The flexibility of the APIs. We are able to make our map products as custom as we need them for our users. Our datasets vary in size and shape and being able to customize the way our users interact with our data makes more things possible. The people at Carto are great to work with and they are always there to help us with a problem or give us insight into making our tools better. Review collected by and hosted on G2.com.
The frequency of change, especially with what is considered to be trendy and new. We are always excited about what is considered cutting edge and we have learned to explore new Carto tools or products with a slowed down adoption to ensure they will work the way we expect. Review collected by and hosted on G2.com.
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CARTO will forever hold a special place in my heart as the product & platform that introduced me to geospatial analysis. Not only is CARTO a powerful tool for geospatial developers with technical skills, but it also works tremendously for beginners with zero experience who want to generate powerful, spatial insights Review collected by and hosted on G2.com.
CARTO's business strategy doesn't seem to match their product strategy. In terms of their product strategy, CARTO seems to be investing the majority of their development efforts into features that make the product work for beginners (people without technical mapping/geospatial skills). However, while their product team continues to make the platform better and better for beginners, their pricing strategy seems to do the opposite. They've removed any pricing tier that could be remotely affordable to an individual, and have left only those pricing tiers that enterprises can afford. Review collected by and hosted on G2.com.