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CARTO Reviews & Product Details

CARTO Overview

What is CARTO?

From smartphones to connected cars, location data is changing the way we live and the way we run businesses. Everything happens somewhere, but visualizing data to see where things are isn’t the same as understanding why they happen there. CARTO is the world’s leading cloud-native Location Intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioral marketing, strategic store placements, and much more. CARTO is trusted by top leaders like Coca-Cola, Vodafone, JLL, Deliveroo, and more. Data Scientists, Developers, and Analysts use CARTO to optimize business processes, and predict future outcomes through the power of Spatial Data Science.

CARTO Details
Discussions
CARTO Community
Languages Supported
English
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Product Description

The CARTO platform empowers everyone, from business analysts to data scientists, to turn location data into business outcomes.

How do you position yourself against your competitors?

- CARTO is a simpler, faster, and easier to learn platform than existing GIS platforms.

- No GIS Expertise Required: Built for the Modern Web Developer/Business User.

- Faster Time to Value.

- No Proprietary Lock-In: Flexible front, backend and advice.

- Market-leading Spatial Data Catalog, more data to save you time in collection and evaluation.

- Superior connectivity to databases and BI solutions, as well as Google Maps and related Google services.

- More transparent pricing model.

- All-in-one vs. Complex and Confusing Architecture.


Seller Details
Seller
CartoDB
Year Founded
2012
HQ Location
New York, NY
Twitter
@CARTO
31,574 Twitter followers
LinkedIn® Page
www.linkedin.com
271 employees on LinkedIn®

Daria K.
DK
Overview Provided by:

Recent CARTO Reviews

Jenny J.
JJ
Jenny J.Small-Business (50 or fewer emp.)
5.0 out of 5
"One Stop GeoSpatial Shop"
Carto is intuitive, well programmed and constantly improved. Before I realize the need for a feature of functionality, there is an upgrade that evo...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Sports & Entertainment - Stadium Indoor Mapping"
- Visually enriched information through the raw data. - Good service provided by the Carto team.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Carto is my favorite web-based geospatial platform."
The additional libraries (Python, JS) that are available to augment the UI processing power. The data library is also very handy.
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CARTO Media

CARTO Demo - CARTO Builder
Create rich animated map visualizations seamlessly from data hosted in your cloud data warehouse. A wide range of industries use Builder to provide geospatial insights that help grow their businesses and reduce costs.
CARTO Demo - CARTO Workflows
Automate data preparation & analysis pipelines with a no-code workflow design tool. Quickly build efficient and scalable cloud-native analysis steps in a simple-to-use, visual language environment.
CARTO Demo - Data Observatory
Access thousands of public and premium spatial datasets from vetted sources. The Data Observatory enables Data Scientists, Analysts, and Developers to save time on gathering & cleaning data.
CARTO Demo - CARTO Workspace
Configure connections to the leading cloud Data Warehouses and easily preview your spatial data.
CARTO Demo - Custom Solutions
With more location data being generated than ever before, every single industry is investing in spatial analysis resources. Fast-track strategic geospatial projects, no matter the scope of your challenge, using CARTO’s stack for advanced Spatial Data Science projects or even developing customized...
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Video Reviews

75 CARTO Reviews

4.5 out of 5
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75 CARTO Reviews
4.5 out of 5
75 CARTO Reviews
4.5 out of 5

CARTO Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CARTOQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Jenny J.
JJ
Director Of Operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CARTO?

Carto is intuitive, well programmed and constantly improved. Before I realize the need for a feature of functionality, there is an upgrade that evolves the quality of my work. The support staff is responsive and thoughtful, and I enables my company to level the field of competition with organizations having much larger budgets and dedicated staff. We have been with Carto for 5 years now, and look forward to utilizing our subscription in more areas of our business. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

The user documentation can be hard to navigate, so we create more support tickets than self-serve. The response time from support is faster than locating on my own. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

Making maps that distinguish our company above our competitors. Review collected by and hosted on G2.com.

CM
Programme Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CARTO?

We would like to say a big thank you to the entire CARTO team for their efforts, dedication and availability for our mapping project. Working with a number of people involved on our side means a lot of comments, a lot of back and forth, etc. but CARTO team was always super reactive. We learnt how to work together, and like all new collaborations, it took some time to be aligned on a method that worked on both sides, but the result is successful! Review collected by and hosted on G2.com.

What do you dislike about CARTO?

Receiving clear instructions and understanding expectations helped us better understand what worked best for CARTO so we could work accordingly. On the other side, understanding the role of each of the CARTO staff and meeting/involving all of them early on is a recommendation we would give, as well as making sure all staff have well understood the requests, considering English isn’t their first language. Overall a great experience and would recommend them! Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

CARTO created an interactive mapping tool with numerous technicalities and was very good at listening and making sure the tool was aligned with our expectations. Review collected by and hosted on G2.com.

Verified User in Sports
US
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about CARTO?

- Visually enriched information through the raw data.

- Good service provided by the Carto team. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

- Some errors are sometimes displayed, probably derived from the data source. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

- To cover a use case that offers a better live tracking scenario for a sport that usually does not enjoy as many options as others. Review collected by and hosted on G2.com.

EP
Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CARTO?

We had a custom mapping design developed and the CARTO team made this easier than I expected, with the end result produced in time and with continual communication between our management and the CARTO team. We were not able to implement everything we we wanted in the end, but through good communication and a clear plan the CARTO team were able to effectively deliver the vast majority of our requested depictions, and made changes we needed as development took place. Definitely the best bespoke IT development experience we have had thus far and with the large amount of data we use on a regular basis it is essential to have mapping that work with our data set in the way we want it go. The whole team doing the work for our bespoke requests are all very professional and we really have enjoyed watching our data become more effectively usable! Lucienne and Dani are both great and a pleasure to work with :) Review collected by and hosted on G2.com.

What do you dislike about CARTO?

The billing department is not easy to deal with. There are discrepancies in how the billing is conducted and a disconnect between billing and those doing the marketing and negotiations. We have had issues trying to chase up feedback and issues with billing. The marketing team has been great about providing pricing considerations, which we really do appreciate, but when it's time for regular payments or there is discussion, the feedback loop from whomever the final decision maker is can be long and at times not logical. The marketing team needs to have more leeway to make decisions and work with the clients they get to know.

The directions for how to imbed, make and alter maps could be easier for users. Our analysts have to get a mini crash course in programming each time there is a change. Review collected by and hosted on G2.com.

Recommendations to others considering CARTO:

Make sure to have someone with a relatively sophisticated level of technical ability, and programming experience is a big bonus. The mapping is not a simple thing to implement, but if you can get it to work it looks good. That said, if you go for a bespoke product the CARTO team can assist and make it work for you as you want. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

We needed good bespoke visualization for a significant amount of data and CARTO had suggestions to further enhance what we wanted to say in the data, in addition to just the basics of what we asked for. The method of depiction and integrating our information directly into the platform once the dashboard is completed will be a very valuable tool for our personnel to use the data and then present it in a visually effective way. Review collected by and hosted on G2.com.

BM
Software Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CARTO?

It was really important for our company to be able to manipulate geospatial data in an easy to use way. Carto Builder was exactly what we needed to be able to make small changes to our geometries, on the fly, from just about anywhere. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

We tried downloading information from a Carto table that included geometry data to add some columns to the data set. This wasn't something easily done in the Carto browser, so needing to export the data and do it on our end was necessary. For whatever reason, when trying to upload the newly manipulated data set, half the geometries would be corrupted and invalid. We ended up needing to figure out the right combination of SQL queries to add the missing columns from another set to the desired one and rename the table we were working with. Review collected by and hosted on G2.com.

Recommendations to others considering CARTO:

If you need a way to easily visualize and manipulate geospatial data without industry expert knowledge of GIS systems and software, Carto would be an excellent option to explore. With some SQL query knowledge, the platform should be able to do everything to fit your needs. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

We are using Carto to visualize police jurisdictional boundaries on our end and ensure that we have them correctly drawn. We care very much about respecting the jurisdictions of the police departments we aim to help. Being able to see and manipulate these boundaries in an easy way is huge for us as no one on our team is exactly a GIS expert. Review collected by and hosted on G2.com.

Leonardo D.
LD
Head of Data Science
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about CARTO?

The extra data available and all the insights we can get visually in a simple way. I also love that you can use it as a python library, which really increases the flexibility. It is a real pleasure to use, I did not have a single episode where the application was stalled or not correct, which in my personal opinion is one of the most important aspects. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

I like almost everything, sometimes it could be a bit faster. I would like to see more on the data quality side, maybe some additional features that can check if the data is consistent and if not I would really appreciate some feedback. For example, it could say inconsistent columns If it detects some inconsistency in the data of a particular column. Review collected by and hosted on G2.com.

Recommendations to others considering CARTO:

I would suggest try it out with a. simple map and some of the dataset they make available. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

Spatial insights are not that easy to gather, especially using traditional dashboarding tools like MicroStrategy. Also gathering data is not the easiest thing, even if you are willing to buy it from vendors. Carto has been a great tool for that and I am sure most of my organization agrees with me. It also looks good, which is. great plus when you want to present information to more senior stakeholders and C-level management. Other tools, including MS, are not as good looking, and even if seems a shallow requirement it does play an important part in the decision of the tool to be used. Review collected by and hosted on G2.com.

IF
Data Scientist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about CARTO?

Huge variety of tools, from friendly UI (builder), to python library (cartoframes), and also a pool of SDKs and APIs. I also value the extensive documentation and the quick response from CARTO support team. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

Regarding the tool itself, I have nothing to point out, so far. The training sessions we had with the CARTO team were also very useful, although I would have started with the builder training first, and only afterwards the cartoframes and APIs sessions. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

Spatially visualize the predictions of the machine learning models that in my team we are developing in our Data Science tool, as well as the most important features in those models. Review collected by and hosted on G2.com.

Verified User in Management Consulting
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about CARTO?

The additional libraries (Python, JS) that are available to augment the UI processing power. The data library is also very handy. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

The UI usability could use some improvements and can be tough for a new user to understand. Review collected by and hosted on G2.com.

Recommendations to others considering CARTO:

CARTO is great for an organization that doesn't have the resources to invest in more expensive enterprise GIS and is looking for smaller scale analysis and mapping. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

Site selection for business, visualization of market demand. Review collected by and hosted on G2.com.

CM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CARTO?

The flexibility of the APIs. We are able to make our map products as custom as we need them for our users. Our datasets vary in size and shape and being able to customize the way our users interact with our data makes more things possible. The people at Carto are great to work with and they are always there to help us with a problem or give us insight into making our tools better. Review collected by and hosted on G2.com.

What do you dislike about CARTO?

The frequency of change, especially with what is considered to be trendy and new. We are always excited about what is considered cutting edge and we have learned to explore new Carto tools or products with a slowed down adoption to ensure they will work the way we expect. Review collected by and hosted on G2.com.

Recommendations to others considering CARTO:

Get a trial and start with Builder to see how much faster Carto is compared to other platforms. Look at the API tutorials for your use cases and try out the javascript libraries to suit your needs. You will most likely find an example that is 80% of your objective. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

We are displaying large datasets in maps that perform better than anything else. We are tailoring our tools to fit our users needs in a way that is repeatable and simple. We are creating visualizations that would be difficult on other platforms. We have realized the benefit that that backend allows us to do, and we use that to make our maps and data perform as best as possible. Review collected by and hosted on G2.com.

Greg A.
GA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CARTO?

CARTO will forever hold a special place in my heart as the product & platform that introduced me to geospatial analysis. Not only is CARTO a powerful tool for geospatial developers with technical skills, but it also works tremendously for beginners with zero experience who want to generate powerful, spatial insights Review collected by and hosted on G2.com.

What do you dislike about CARTO?

CARTO's business strategy doesn't seem to match their product strategy. In terms of their product strategy, CARTO seems to be investing the majority of their development efforts into features that make the product work for beginners (people without technical mapping/geospatial skills). However, while their product team continues to make the platform better and better for beginners, their pricing strategy seems to do the opposite. They've removed any pricing tier that could be remotely affordable to an individual, and have left only those pricing tiers that enterprises can afford. Review collected by and hosted on G2.com.

What problems is CARTO solving and how is that benefiting you?

We use CARTO to generate ad hoc maps & spatial analyses that support various customer needs Review collected by and hosted on G2.com.