I love its aplicability. I have created numerous maps with Carto in the last year. For point features, you can use any icons imaginable and display all kinds of informations in the pop-ups. I also created many heatmaps or progress maps that showed our team's editing work in specific cities or regions.
Ease of access and speed. For a digital mapping platform, Carto is a powerhouse of a client that is both intuitive and efficient (in time and resources). I am able to upload and operate datasets quickly (along with exporting full projects); and, customize the features with relative comfort - including adding and removing without too much complication. It is comparatively the best platform I've used in the years I've been mapping, and they have been among the most helpful hands on assistance when it comes to snafus while working.
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