The main advantages that CARTO gave us, IMO are:
1. The tool is powerful, but at the same time is very easy to use even for people with no data analytics background or expertise.
2. The visualization of your data makes easier taking some business decisions, especially those related to physical localization.
3. CARTO team are available for consulting them, especially at the beginning of our relationship. That point is very important, because without their help it would be quite complicated for us to use CARTO tool at 100%.
4. Due to COVID, we have to change a little our project scope, and talked with CARTO team and they gave us all the comprehension and facilities to change with no problem. We really appreciate that.
CARTO is incredibly easy to use, and the platform makes advanced location-based analytics accessible even to those without a GIS background or training.
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