Cake's feature set is exactly what we needed as a startup getting off the ground with an equity raise and an employee ESOP for the first time. Since then, it's grown alongside us and the feature set has developed. We've always gotten great support from the team as well!

It's a really awesome tool for managing all of our cap table admin. I co-founded Shoes of Prey 15 years ago and we had to do all this stuff manually. It was time-consuming and painful to do. For Fable we use Cake Equity and genuinely love the product. It just simplifies all of this so much.

The simplicity of the layout is fantastic and the support I've received from Shannon in particular in their Customer Success team has been outstanding! I've not used other competitors in as much depth so cannot comment on that aspect.