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Backlight

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119 reviews
  • 5 profiles
  • 18 categories
Average star rating
4.3
#1 in 1 categories
Grid® leader
Serving customers since
2021

Profile Name

Star Rating

76
37
1
1
4

Backlight Reviews

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Profile Name
Star Rating
76
37
1
1
4
Cierra L.
CL
Cierra L.
Content and Paid Media Strategy
08/20/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

Making work more fluid.

The most useful part of iconik is the ability to allow anyone to comment, review, AND upload. Our team has various creatives as well as various people of contact who need to review and give approval. This makes the process more simple and very transparent. It also gives creatives and designers more insight into the thoughts of the campaign managers, directors, and clients. It makes it easier to house all notes, thoughts, and we can always revisit previous versions of projects.
Gianna F.
GF
Gianna F.
Lead Designer/E-commerce Manager
08/19/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

Streamlined Media Management with Powerful Cloud-Based Features

iconik’s cloud-native architecture allows us to manage, access, and collaborate on media assets from anywhere. The intuitive search functionality, AI tagging, and metadata handling save us significant time. Its scalability and support for hybrid storage make it an excellent long-term solution.
Luisa G.
LG
Luisa G.
Email Marketing | Growth Marketing | Diversity & Inclusion
08/18/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

A must have tool for distributed creative teams

I love how easy it is to share files, leave comments, and work with teammates in real time

About

Contact

HQ Location:
Boston, Massachusetts

Social

@Backlight

What is Backlight?

Thousands of media teams use Backlight products to modernize their content operations, unlock creative potential, and transform businesses. We build with purpose, and know exactly what it takes to make impactful content at scale. Through our integrated suite of solutions, including iconik, cinesync, ftrack, celtx, wildmoka, and zype, we empower creative and production teams to focus on what matters most: crafting compelling stories. Our success is directly tied to our customers' success — we stay ahead so they stay ahead, pushing boundaries with rigor, always building for the long-term.

Details

Year Founded
2021