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Backlight

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118 reviews
  • 5 profiles
  • 18 categories
Average star rating
4.3
#1 in 1 categories
Grid® leader
Serving customers since
2021

Profile Name

Star Rating

75
37
1
1
4

Backlight Reviews

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Profile Name
Star Rating
75
37
1
1
4
Ashley D.
AD
Ashley D.
11/18/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

Effortless Organization and Seamless Collaboration for Creative Teams

What I like most about iconik is how effortlessly it keeps everything (and everyone) organized. Being able to comment directly on content makes collaboration so much smoother—no more scattered feedback or long email chains. The metadata it automatically pulls in is a game-changer too; it makes searching fast and intuitive, even when you’re juggling tons of assets. I also love how easy it is to structure files in a way that actually makes sense for real workflows. And when you need to share something with someone outside your team? Generating secure, shareable links takes seconds. It all adds up to a platform that feels built for how creative teams really work.
Raisa P.
RP
Raisa P.
11/07/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

Speeds Up Video Editing with Key Moment Capturing

I really appreciate how Wildmoka speeds up my video editing process significantly. The efficiency I gain is invaluable, making complex video editing tasks much quicker and hassle-free. Additionally, the ability to easily capture and identify key moments during video editing is a standout feature for me, saving a lot of time and effort that would otherwise be spent sifting through footage. Moreover, Wildmoka's monetization tools have been very beneficial to me, especially since I don't have much knowledge in this area. It's incredibly convenient and adds an extra layer of functionality to my projects. Lastly, I found the initial setup of Wildmoka to be very easy, which is a big advantage as it allows me to get started without any fuss or technical hurdles. Overall, these features greatly enhance my video editing workflow and productivity.
Michael	 B.
MB
Michael B.
Medical Coder/Fraud Investigator/Chief Nursing Officer /CMO/Vice President /Department Head/Line of Business Head
09/02/2025
Validated Reviewer
Review source: G2 invite

Powerful AI tagging saves hours of manual media organization

I love how iconik uses AI to automatically tag and categorize files. This reduces the time teams spend on manual organization, making it much faster to search, find, and use the right media asset when it’s needed.

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HQ Location:
Boston, Massachusetts

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@Backlight

What is Backlight?

Thousands of media teams use Backlight products to modernize their content operations, unlock creative potential, and transform businesses. We build with purpose, and know exactly what it takes to make impactful content at scale. Through our integrated suite of solutions, including iconik, cinesync, ftrack, celtx, wildmoka, and zype, we empower creative and production teams to focus on what matters most: crafting compelling stories. Our success is directly tied to our customers' success — we stay ahead so they stay ahead, pushing boundaries with rigor, always building for the long-term.

Details

Year Founded
2021