These days, we're all scheduling way more online meetings than ever before. Using Appoint.ly cuts out a few steps in that process, allowing for external audiences to view your schedule and pick a timeslot. Internal colleagues could, of course, use it as well, but we use Outlook for scheduling our internal meetings so there's no need to use this, too. So it's basically a way of letting external people access your Outlook calendar so they can find mutually convenient times to schedule meetings, without a lot of back-and-forth conversation required to do so.
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