It's super easy to set up, uses AI to analyse your website and then everything you need is literally a few clicks away. Not only you can see if your competitors are running AB tests, but you can also see a prediction of their scores. Their support is also really quick to reply to any issues and are very helpful. Overall I can mainly think of positives and barely any negatives. None that are major flaws anyway.

Being able to monitor competitors across both SEM and SEO. Unlike other tools, Adthena actually scrapes the Google Search Results page and extrapolates its own data/measurement (good for external validation).

Great insights to find who your competitors are on relevant search terms on Google Ads. You can also see what ads your competitor creates as well.