It's very easy to get started. Major applications in the cloud have their components, and it's easy to integrate with any of them. As a developer, I'm also very happy to have an open ecosystem to work with. I can self-host the application, deploy it privately, and develop custom components for very specific projects while reusing common ones. Modifications to existing components get approved quickly. Adding new components is relatively easy because all the building blocks already exist.

They are automating automation by developing automations using A.I. -- this enables them to grow fast and one day perhaps match Zapier/Make in terms of total working connections.

I live how simple to use is to create the flows, there are already numerous very useful "pieces" to create flows, I like that the app is well thought out and is easy to use and fast, and also the fact that is getting better all the time as is in constant development right now.