Yotpo is a customer content marketing platform that helps businesses collect, curate, and leverage user-generated content, such as reviews and ratings, to enhance their online presence and drive sales. By integrating social proof into marketing strategies, Yotpo enables brands to build trust with customers, improve conversion rates, and optimize their e-commerce experiences. The platform offers tools for review collection, visual marketing, and customer engagement, catering primarily to e-commerce businesses looking to elevate their brand experience through authentic customer insights.