- easy/intuitive interface - audience discovery tool is insightful - omnichannel is a fantastic feature (stitching offline and online data) - built in connectors makes sending audiences to other vendors pretty simple

Tealium IQ Management é fácil de implementar e não substitui nossa implantação do Google Analytics, mas nos ajuda a gerenciar várias fontes de dados para construir audiência e agir com base nesses dados. Eu recomendaria este produto a qualquer empresa que esteja tentando resolver o desafio de personalização que muitos de nós enfrentamos.

Tealium IQ Management has worked like a magic hat for our company. In a world where vendors change every couple of years it becomes very expensive and time consuming to go and update the code for every new vendor. Tealium IQ has helped us standardize our analytic intake as well as increase speed to market for new features and onboarding new platforms.