Tealium helps us track consumer behavior on our website. Gives clear insights into how many users just browse the site, register, login, add items to cart, checkout and convert to sale or drop out.

What I like best about the tool is the capability to stitch user data to get a fuller picture of each individual user rather than a segment. From that we're able to create attributes and badges to place people within a segment to have an action trigger in hopes of a successful event.

attribute creation is east and loading rule creation is easy