Once it is properly set up with all applicable data feeds, it's brilliant! I love being able to target different types of users with information relevant to them. For example, you can have one category page with items important to the vast majority of shoppers, but if you are not adding what they are interested will the shopper become bored of flipping through multiple pages prior to seeing what they are interested in. You may even lose them to a competitor. I really like how intuitive I can be utilizing AudienceStream. I also really like how I can see how many users are actually in an Audience. This allows me to targeter the bigger and more valuable users more efficiently.

The User Interface is easy to use and navigate. Including very helpful links to set up things from scratch for new users.

Tealium IQ é ótimo para gerenciar não apenas tags de mercado padrão, mas também soluções personalizadas. Vem com uma excelente equipe de suporte que responde prontamente para resolver problemas.