A capacidade de agir com base em dados em tempo real de milhares de usuários para fornecedores a jusante.

Sou capaz de usar um software que está muito à frente de seus concorrentes e de toda a indústria. E, claro, as mais de 1000 integrações.

The myriad possibilities of segmenting, activating, analyzing audiences, and the DIY element that comes with it, is the best components. We are not limited by "the borders" of the software in the different ways we want to connect data. The API library is incredibly wast; it doesn't let you down. Even if there is no OOB connector per se, there is always a way to make it happen, albeit via simple coding using existing Tealium protocols or raising a request to the support team to roll out the bespoke data connector.