I have been working on Tealium and some other CDPs for almost 3 years now. The ease of use and the options that Tealium provides is something that other platforms are still trying to evolve. The data connectivity both up-stream and down-stream, the ease of building audiences through the attributes is just great in Tealium!

Ability to listen for events and then add those as audiences. Little to no programming required. Data connectors work well out of the box. Good documentation.

Usamos o Tealium iQ e o EventStream para orquestrar nosso vasto número de tags e conectores de API. O que mais gostamos é de como o Tealium é capaz de suportar a maioria dos nossos fornecedores tanto no lado do cliente quanto no lado do servidor.