Makes it easy to tag and organise a range of text and qual data, speeding up the analysis process and adding rigour.

I conduct qualitative user research as part of my job. When not using Marvin, I had to manually organize interview recordings, produce transcripts, import transcripts to different platforms for analysis, and separately summarize research insights. Marvin supports almost all my qualitative research needs together in one place. Marvin helps me organize my interview recordings, skips the transcription step, provides easy-to-use annotation features for data analysis, and also has options to share research insights (e.g., interview snippets or organized insights) with other stakeholders. I still need to write research reports elsewhere, but the hyperlinks that Marvin produces for each annotated video snippet allow me to easily reference back to the original contexts when iterating on my writings. Overall, Marvin greatly speeds up my research and allows me to focus on the fun part of doing qualitative research in a more high-quality and productive way.

Every time I log in, I’m blown away by Marvin’s AI because it not only automates—it improves the outcomes of traditionally time-consuming tasks. I love that Marvin empowers even a research team of one to perform at a high level. My all-time favorite feature is easily sharing user research on the fly. In so many cases, having the ability to instantly pinpoint, select, and share with team members a specific video clip or section of my notes has saved so much time (and, more often than not, puts everyone’s focus back on the customer).