I like how easy it is to create reports.

I've really liked using the event dashboards to track our event conversions/success of various aspects of our platform. It's also very helpful as we launch new features to see what's working and what's not. It's been pairing pretty well with segment so far as well.

The dashboard is easy to use, especially for non-engineers, and has powerful features like funnel analysis and the ability to set up dynamic event properties that can transform the raw properties sent by the SDK.