I don't have to worry if I'm "missing" events or interactions in our data. Heap ingests all of your page interaction data, with a few specific exceptions. That allows for a massive amount of flexibility in analyzing data later on. I don't have to tag events a priori. That means that I can go all the way back to when we deployed Heap and analyzed data from anything on the site, regardless of whether or not I specifically tagged it. This is actually a huge deal for learning the platform, as it allows you to dynamically "tag" the data after the fact, providing you nearly instant feedback as you home in on the relevant elements to your analysis. Likewise, having Heap ingest all of the interactions means that I rarely have to bother the devs with additional work for tracking. That saves us time and money. That flexibility also allows me to provide data-informed comments mid-conversation rather than following up days later, for example. That can be important in guiding discussions more productively.

Tendo acesso a dados de outras plataformas que estamos usando dentro da nossa organização, graças a todas as integrações que eles têm! Eu realmente gosto de como os gráficos de dados são amigáveis.

Sugestões úteis ao criar relatório