iOS element tracking experience was easy to use.

It provides many may to look at user behavior and analyze it to modify your page flows to increase user engagement. It is a robust analytics platform that can be used in a variety of ways.

We recently gained access to the Session Replay feature in Heap and have found it useful in a few scenarios. First, it's given us a deeper understanding of what happens when a user drops out of a funnel events. This helps answer a why that was previously hard to understand. We've also gotten a better understanding of how users are interacting with specific features in the product. Finally, it has helped with event definition, as the session replay feature is a useful tool for auditing events.