A plataforma está constantemente melhorando e evoluindo, unindo o cliente e o consumidor de maneiras nunca antes tentadas. A Bluecore começou com gatilhos simples há quase uma década e agora atende o consumidor em todas as plataformas, canais e sistemas com testes e otimização constantes.

Bluecore allows our marketing team to execute data-driven campaigns with the least amount of friction that I have seen in over a decade working with various ESPs. While it is true that the WYSIWYG email editor is easy to use, and the point-and-click audience builder is as straightforward as it gets (no SQL!), the true power of the platform, which is almost totally hidden from view on the frontend but very apparent when reviewing results, is the AI that drive triggers, recommendations, and email content.

Bluecore follows up each one of the clients that an organization may have, or in fact promotes these abilities through different sources, which allows extracting information from different operators without the need for these individuals to enter a platform belonging to the company that acquired the functionalities of this software, without excluding that its integrations with other applications are extraordinary, considering that these external extensions are even larger than Bluecore itself, which allows taking advantage of information bases.