Principais Alternativas de LiveRamp Clean Room, Powered by Habu Mais Bem Avaliadas
Habu's biggest strength compared to its competitors is that they are willing and eager to adopt new technology that become available on ad platforms. Thye understand the mutual benefit of being first in implementing pilot programs. Análise coletada por e hospedada no G2.com.
One small downside about Habu is the UI is somewhat lacking compared to their competitors. As someone who doesn't need a fancy UI, this doesn't affect me that much. Análise coletada por e hospedada no G2.com.
4 de 5 Avaliações Totais para LiveRamp Clean Room, Powered by Habu
- Their technical and customer teams are top-notch. Amazing support in designing and executing use cases feels like a partnership all the way
- Habu goes beyond media use cases and enables enterprise-wide collaboration across different types of partners, data types, and infrastructure.
- Secure computing that enables our org to make the most of data collaborations by empowering data science to run models and expand the insights we get past a basic match scenario
- Habu's zero-data-movement collaboration patterns across Databricks, Snowflake, Azure, and AWS Análise coletada por e hospedada no G2.com.
- Their focus on technical capabilities has caused some delays in UI/UX enhancements and tools
- Lack of built-in partnerships across the media landscape, not a deal breaker but nice to have Análise coletada por e hospedada no G2.com.
The ability to retain data granularity and usefulness while adhering to the privacy standards of the future. I can still prove the value of marketing efforts and make connections to post-acquisition metrics to better determine long-term optimizations. Análise coletada por e hospedada no G2.com.
Although a lot of the data connections and query provisioning happen in a graphic user interface, it can still take many steps to activate. Some actions can require typing, which opens the door for potential user errors to only be noticed further down the road once data processes Análise coletada por e hospedada no G2.com.
Habu's incrementality experiments have been invaluable in showing the true effectiveness of our digital marketing campaigns and shaping recommendations on how to adjust our strategy to maximize results. Análise coletada por e hospedada no G2.com.
Not all of our desired platforms are integrated into Habu's UI. While this isn't Habu's full responsibility, being able include all of our key advertising platforms would lead to greater usage by our digital marketing teams. Análise coletada por e hospedada no G2.com.
Very good domain knowledge and expertise around cleanrooms.
Proactive when it comes to use cases asked by the business. Análise coletada por e hospedada no G2.com.
Could be a slight improvement when it comes to timely delivery. Análise coletada por e hospedada no G2.com.
