Prós e Contras de Epsilon Digital

They assist clients with building one-to-one marketing results, with the correct audiences across all platforms. Not just a cookie cutter machine like most agencies. They work with you to customize your needs to your exact audiences. Análise coletada por e hospedada no G2.com.

A massive amount and an overwhelming amount of information to obtain from the beginning. Their website is very overwhelming and endless. You also don't know where to start or how to get connected in the right way with them. Análise coletada por e hospedada no G2.com.

The price for the legacy "MediaPlex" ad server can't be beat by nearly anyone on the market. Análise coletada por e hospedada no G2.com.

MediaPlex lacks some of the basic features you would expect and is still very fragile and buggy for a legacy ad server. It lacks many of the newer features you might expect. Análise coletada por e hospedada no G2.com.

O único ponto positivo que posso ver na Conversant é que é uma fonte adicional de receita para publicidade. Normalmente, tem me proporcionado um eCPM mais alto do que o AdSense, mas sua integração foi exaustiva. Só podemos usar a Conversant em cerca de metade de nossas páginas da web por causa de um problema de segurança. Análise coletada por e hospedada no G2.com.

Passei horas trabalhando com nossa equipe de desenvolvimento web para colocar anúncios em uma nova página de registro (com SSL habilitado). Mesmo com e-mails indo e voltando com a equipe de suporte da Conversant, enviando capturas de tela do nosso código-fonte e tentando de tudo, um membro da Conversant finalmente me respondeu e disse que eles ainda não têm nenhum código criativo de terceiros para páginas seguras. Após horas de comunicação.

Em 2015, quem não habilita criativos para páginas seguras? Um dia útil foi desperdiçado para minha equipe. Análise coletada por e hospedada no G2.com.

A capacidade de mudar rapidamente e testar anúncios e criativos A/B. Também temos usado o Conversant para anúncios em HTML5 baseados em XML de mídia rica, conseguimos rapidamente fazer testes A/B nos anúncios e descobrir quais dos nossos segmentos gostavam de que tipo de anúncios. A partir disso, conseguimos aumentar as conversões, mas também reduzir o custo dos nossos anúncios. Análise coletada por e hospedada no G2.com.

Fora da caixa, foi um pouco difícil acompanhar tudo o que oferecia. Análise coletada por e hospedada no G2.com.

Conversant was able to reach a wide audience and we reached the desired scale of our campaign. Conversant also is able to add on audience qualifiers such as behavioral and demographic attributes and this helped us target in-market shoppers. Conversant allowed us to provide considerable detail as to what we were looking for out of their audience targeting capabilities. Análise coletada por e hospedada no G2.com.

While Conversant was able to target a broad scale, the audience they reached wasn't the most qualified in-market shoppers. Análise coletada por e hospedada no G2.com.

The ability to purchase on a CPA, retail data, depth of data. Insight reports, quick reply to emails. Works well on both last touch and attribution conversions Análise coletada por e hospedada no G2.com.

Lots of product offerings that can get confusing. Does not perform as well on CPM and CPC bases. Sometimes hard to clear budget due to the fact that we only spend on a CPA Análise coletada por e hospedada no G2.com.

Conversant has a good share of the higher end brand affiliate market (Verizon, etc) many of which are exclusive to their CJ platform. Análise coletada por e hospedada no G2.com.

A lawyer I used to work with once described them as "cunning", which is an accurate description of how they do business. Most of the time, people act in good faith and present themselves that way during negotiations - not Conversant. They're ruthless, smart and not always honest about their intentions. Análise coletada por e hospedada no G2.com.

The resulting advertiser tags work once they are created. However, getting accurate working tags created can be difficult with granular targeting added. This is because of having to add Creative Sets and Rules before trafficking can be completed. Análise coletada por e hospedada no G2.com.

In order to target within this agency ad server, you have to create both a Creative Set and a Rule. Also, you have to create these every time you add a new creative. They are very time-consuming to create and not obvious within the ad server. I had to get on the phone with second-level tech-support to get the answers I needed; our in-house staff did not have this expertise. Análise coletada por e hospedada no G2.com.

The reporting wasn't too bad but honestly there is not much good to say about Conversant. Análise coletada por e hospedada no G2.com.

Counterintuitive platform that struggles with the basics such as uploading and previewing creative. Constantly having to clear cache just to see if ads were attached and displaying properly. Also a struggle to navigate and the bulk upload leaves something to be desired. Análise coletada por e hospedada no G2.com.