Yext Features
Social Management (7)
Social Analytics
Reports on the performance of social media posts and campaigns.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Centrally manages social media content and conversations across multiple social channels.
Social Ads
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Content (9)
Content Authoring
Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Formatting content is straight-forward and painless.
Versioning
Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
Approval Process
Can easily institute an approval routing process between authors and editors.
Content Scheduling
Easily schedule content to be published at a certain time and in a certain order.
Asset Management
System allows the storage and management of rich media files.
Internal Search
Able to search your content based on keyword, metadata, tags, etc.
Content Repository
Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Design (4)
Breadth of Pre-Built Templates
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Mobile
Effective mobile templates are available and easily customizable.
Branding/Themes
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
Customization
The visual appearance of webpages can be easily customized to fit your site’s needs.
Platform (14)
User Community
The system has a large and interactive community of users.
SEO
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability
Provides features to allow scaling for large organizations or an expansive web presence.
Internationalization
Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports
Access pre-built and custom reports and dashboards.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Search
Provides users with search tools in order to find the data they need quickly
User, Role, And Access Management
Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Mobile User Support
Allows software to be easily used on multiple mobile devices, including phone and tablet devices
Alerts
Provides features for email and messaging alerts surrounding contact and company updates
Collaboration
Allows multiple users to access and collaborate on the platform
Compliance
Provides features for users to follow domestic and international privacy and data colelction compliance laws
Consumer Intelligence (3)
Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
Competitive Intelligence
Allows users to get real-time information on competitors performance and reputation.
Sentiment Analysis
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Reporting (3)
Revenue Reporting
Provides tools with enhanced filtering and correlation between revenue and reputation.
Corporate Reporting
Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (3)
Social Networks Monitoring
Helps track and monitor social media trends and interactions.
Social Media Management
Helps manage social messaging and measures the full impact of social campaigns.
Digital Media Monitoring
Helps manage ad messaging and measures the full impact of digital advertising campaigns.
In-House Management (2)
Employee Performance
Gives visibility into employee performance and each individual's impact on reputation initiatives.
Team Workflow
Helps establish a workflow that allows team members to communicate effectively and collaboratively.
Monitoring (3)
Digital Media Monitoring
Helps manage ad messaging and ensure standards within digital advertising campaigns.
Compliance Monitoring
Contains compliance monitoring for content and/or site layout.
Social Media Monitoring
Logs social media activity, ensuring subject matter is relevant to company goals.
Administration (10)
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Policies and Controls
Ability to control file/folder access by user or group, external sharing permissions, editing policies, device location restrictions, sharing by device, etc.
Security
Abilities to set standards for asset and risk management.
Reporting
Provides ability to create the reports that meet your business requirements
Database Management
Administrators can access and organize data related to incidents, requests, and changes to produce reports or make data more navigable.
Data Workflows
Operationalizes data delivery workflows to easily scale repeatable preparation needs
Issue Management
Provide workflows to create and escalate issues related to risks and requests
Integrations
Integrates with live chat, chatbots, help desk, or other customer service software
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took
Standards (4)
Brand Design Consistency
Monitors brand assets to ensure content is consistent with the design of the site.
SEO Standards
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Internationalization
Allows organizations multi-national organizations to use tool effectively across multiple languages and currencies.
Web Accessibility
Ensures availability of accessibility tools and provides information on how individuals are using accommodation tools to interact with the site
Content Management (3)
Data Centralization - Insight Engines
Queries and pulls enterprise data into a singular knowledge respository
Archiving - Insight Engines
Stores and organizes synthesized data
Search Analysis - Insight Engines
Analyzes search results to identify trends and patterns
Content Discovery (6)
Search Interface - Insight Engines
Provides a simple, intuitive search interface for users
AI Functionality - Insight Engines
Leverages artificial intelligence technology to empower search
NLP Functionality - Insight Engines
Leverages natural language processing technology to empower search
Data Mining - Insight Engines
Crawls within the enterprise and outside the enterprise for data points
Structured Navigation - Insight Engines
Provides filters for refined navigation
Machine Learning - Insight Engines
Leverages machine learning technology to empower search
Compliance (4)
Policies and Controls
Ability to control file/folder access by user or group, external sharing permissions, editing policies, device location restrictions, sharing by device, etc.
Data Governance
Ensures user access management, data lineage, and data encryption
Compliance
Deliver standard reports for compliance standards and frameworks such as ISO, SOX, PCI, and HIPAA.
Auditing
Perform ad-hoc or ongoing IT audits at different levels of the company.
Data Security (4)
Risk Data Attributes
Identify risk data attributes such as description, category, owner, or hierarchy.
Data Transport
Protects data with some form of encryption as it leaves your secure or local network.
Access Management
Allows administrators to set user access privileges to permit approved parties to access sensitive data.
Multi-Factor Authentication
Requires a second level of authentication, such as sms messaging or customized tokens, to access data.
Business Tools (5)
Bulk Uploading
Allows businesses to upload their location information en masse.
CMS Agnostic
Product can be used on any content management system.
CMS Specific
Product is intended for specific types of content management systems.
Traffic Analytics
Provides analytics concerning traffic to each location.
Customer Analytics
Provides data on customers and customer behavior based on location.
Customer Tools (4)
Location Listing
Allows customers to see a full list of all locations.
Product and Category Filters
Allows customers to filter locations based on products or other categories.
Mobile Support
Map is supported on mobile devices.
Automatic Geolocation
Product can use geolocation to automatically point customers toward the closest location.
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics.
Personalized Discounts
Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Listing Management (4)
Network Directory
Ability to submit location data to a wide variety of digital services
Data Aggregators
Ability to submit location data to major aggregators
Duplicate Monitoring
Consistently monitors search engines and directories and removes duplicate listings
Optimization
Offers the ability to enhance listings with menus, photos, videos, or other rich data
Performance (2)
Real-Time Updates
Changes to location data are synced across listings immediately and in real time
Analytics
Provides data or insights into listing performance and engagement
Knowledge Pages (6)
Templates
Provides pre-made templates for wiki pages and knowledge articles.
In-Content Feedback
Allows users to leave feedback within a wiki page or knowledge article.
Versioning and Version History
Allows users to see version history and return to previous versions of wiki pages.
Decision Trees
Displays knowledge articles to be arranged in a decision tree.
Duplicate Detection
Detects any creation of already existing knowledge pages and alerts user
Content Editor
Enables users to create rich knowledge pages with a combination of text, charts, images, video and audio
Knowledge Dissemination (9)
Page Analytics
Provides data on wiki page and knowledge article use.
Permissions
Allows administrators to provide permissions and gate pieces of content based on role.
Knowledge Sharing
Offers additional tools that facilitate knowledge sharing and collaboration.
Notifications
Notifies users when changes occur.
Advanced Search
Offers AI-based search capabilities
Browser Extension
Allows users to capture knowledge from the web
Organization
Allows knowledge pages to be organized into sections and subsections as needed
Other Integrations
Integrated with other tools to faciliate the sharing of information
Knowledge Integrations
Integrates with other knowledge repositories in the business
Local Search Optimization (6)
Rank Tracking
Monitor and report on ranking in local search results
Online Listings
Report on local citations and distribute accurate listing data to directories and search engines
Google My Business
Optimize or automate content for Google My Business
Reputation Management
Monitor online reviews and brand reputation
Social Media
Integrate with social media and offer management or automation tools
Dashboards and Reporting
Provide insights and data visualizations from a comprehensive dashboard
SEO Auditing & Monitoring (4)
SEO Alerting
Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.
SEO Auditing
Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.
SEO Change Tracking
Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.
Technical SEO
Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.
SEO Content & Rankings (5)
Link Building
Provides tools for backlink analysis and identifies relevant link building opportunities.
Keyword Research
Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition.
SERP Rank Tracking
Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.
Localization
Provides keyword ranking data based on geographic location and device type.
Content Insights
Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.
SEO Reporting (4)
Competitor Analysis
Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.
Data Visualization
Displays rankings and key metrics visually, such as through charts or graphs
Custom Reports
Enables users to build customized SEO reports
White Label
Enables users to add their own branding to SEO reports
Content & Collaboration (6)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library.
Shared Inbox
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Knowledge Management (3)
Knowledge Base
Enables the creation of an internal repository of knowledge articles
Publishing Workflows
Provides workflows for writing, editing, approving, and publishing knowledge article content
Analytics
Helps users understand which knowledge articles are working and identifies areas of improvement
Customer Support (3)
Intelligent Search
Offers a search function that auto-suggests the knowledge articles that best fit the agent’s query
Suggestions
Analyzes customer support tickets or conversations to suggest relevant knowledge articles
Decision Trees
Allows for the creation of flowcharts or decision trees that guide agents step-by-step through resolving customer issues
Compatibility (3)
Federated Search
Ability to search across different data sources, such as databases, intranets, and applications.
File Types
Offers search for a variety of file types.
Global Language Support
Ability to search in multiple languages without any additional work required.
Search Queries (5)
Typo Tolerance
Ability of search to handle typos.
Faceted Search
Allows the end user to filter and refine search results.
Synonyms
Ability to define synonyms for search terms.
Highlighting
Allows the user to see highlighted results to see which words or phrases match the search query.
Natural Language
Allows the user to search in a natural, intuitive manner.
Functionality (3)
Personalization
Gives the user targeted, personalized results based on their activity or preferences.
Search Analytics
Allows the user to understand how other users are using the search functionality through dashboards, KPIs, etc.
Integrations
Ability to plug the search capabilities into other applications or tools.
Search Setup (4)
Indexing
Analyze and index e-commerce data and define searchable fields
Auto Complete
Provide algorithms to provide users with suggested results as they type
Product Information
Define how product information (attributes, brand, type) can be searched and in what combination
Stemming
Search for alternative variations of a word to deliver more accurate results
Product Discovery (5)
Recommendations
Provide recommendations based on what users are searching for
Conversion
Monitor conversions of shoppers into buyers due to search features
Personalization
Allow companies to personalize the search experience for their shoppers
Faceted Search
Buyers can refine product searches using filters and product attributes.
Ranking and Relevancy
Rank search results based on relevance, availability, or popularity
Integration (3)
E-Commerce
Provide integration with e-commerce platforms and shoppping cart software
PIM
Integrate with Product Information Management (PIM) software
Merchadising
Support integration with e-merchadising and similar retail software
Page Customization (4)
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
Templates
Provides ready-made templates for simplified landing page creation.
Advanced Customization
Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (4)
A/B Testing
Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.
Mobile Responsive
Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
Optimizes content to increase search engine result rankings.
Integrations (3)
E-Commerce Integration
Integrates with e-commerce platforms.
Email Marketing Integration
Integrates with email marketing providers to share captured lead data.
Domain Integration
Allows companies to connect landing pages to their existing domain.
Data collection (5)
Natural Language Processing (NLP)
Provides NLP features for filtering data collection down to specific data points
Data Sources
Provides a wide selection of data sources for aggregated news and MARKET data
Custom Research Sources
Allows users to make custom data collection queries
Lead Enrichment
Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy
Advanced Data Collection
Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,
Segment Trending (4)
Web
Provides features for tracking competitors websites including information such as pricing changes or new product features
Social
Provides features for tracking competitor activity on social media
Benchmarks
Allows users to benchmark their product against other competitors in order to understand competitive position in the market
Finance
Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations
Analysis (3)
Custom Dashboards
Allows users to create custom market intellignece dashboards
Reports
Allows users to build and export reports for market data
Integrations
Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software
Generative AI (6)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
Policy Management - Digital Communications Governance (2)
Communications Policies Enforcement And Tracking
Aids in communications policies enforcement
Customizable Policy Templates
Provides customized policy templates to fit into organization's requirements
Surveillance - Digital Communications Governance (2)
Real-Time Monitoring Of Digital Communications Channels
Helps in compliance with internal policies of the organization
Alert System To Identify And Address Violation Of Policies
Aids to keep policies in control
Analytics and Reporting - Digital Communications Governance (2)
Tools To Analyze Communication Trends And Patterns
Helps organizations to identify the communication patterns
Compliance Metrics
Provides features for performance and efficiency
Compliance Management - Digital Communications Governance (2)
Legal Requirements
Makes retention policies comply with legal and regulatory requirements
Regulations Change Updates
Keeps the department updated on any changes in regulations
AI Visibility & Tracking (2)
AI Mention Tracking
Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms.
AI Search Ranking Insights
Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results.
Sentiment & Brand Analysis (2)
AI Sentiment Monitoring
Enables users to evaluate how AI-generated content portrays their brand, detecting potential biases or misinformation.
AI Hallucination Detection
Provides users with the ability to identify incorrect or misleading AI-generated brand mentions that could impact perception.
Competitive Benchmarking (2)
Industry AI Sentiment Benchmarking
Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content.
Competitor AI Presence Comparison
Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand.
AI Content Optimization (2)
Semantic Optimization for AI Models
Allows users to adapt their content to align with the way AI platforms interpret and categorize information.
AI-Driven Content Recommendations
Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability.
Reporting & Alerts (2)
Real-Time AI Mention Alerts
Enables users to receive instant notifications when their brand is referenced in AI-generated responses.
AI Visibility Reporting
Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Market Intelligence (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Revenue Operations & Intelligence (RO&I) (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - SEO Tools (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Web Content Management (2)
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Digital Governance (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Enterprise Search Software (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Knowledge Base (3)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
AI powered search - Enterprise Search Software (3)
Generative RAG (Retrieval augmented generation)
Embed generative (RAG) capabilities for enhanced answer generation using retrieved content
Relevance Tuning
Allow tuning relevance and ranking through machine-learning or Learning-to-Rank models
NLP & Semantic search
Enable the system to understand and interpret natural-language queries
Compatibility - Enterprise Search Software (3)
File Types
Offers search for a variety of file types.
Federated Search
Ability to search across different data sources, such as databases, intranets, and applications.
Global Language Support
Ability to search in multiple languages without any additional work required.
Functionality - Enterprise Search Software (3)
Personalization
Gives the user targeted, personalized results based on their activity or preferences.
Search Analytics
Allows the user to understand how other users are using the search functionality through dashboards, KPIs, etc.
Integrations
Ability to plug the search capabilities into other applications or tools.
Search Queries - Enterprise Search Software (4)
Highlighting
Allows the user to see highlighted results to see which words or phrases match the search query.
Faceted Search
Allows the end user to filter and refine search results.
Typo Tolerance
Ability of search to handle typos.
Synonyms
Ability to define synonyms for search terms.
Technology Glossary Features
View definitions of the features and discover new technology terms.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.
Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.





