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Yandex.Direct Reviews & Provider Details

Yandex.Direct Overview

What is Yandex.Direct?

Yandex.Direct is an advertising service for placing contextual ads on Yandex.

Yandex.Direct Details
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Provider Description

Yandex.Direct is an advertising service for placing contextual ads on Yandex.


Seller Details
Year Founded
2004
HQ Location
Dubai
LinkedIn® Page
www.linkedin.com
53 employees on LinkedIn®
Ownership
AppMetrica
Total Revenue (USD mm)
$218,344
Description

Yandex Ads is an online advertising platform that offers a range of tools and solutions for businesses to promote their products and services across the Yandex ecosystem and beyond. It enables advertisers to create targeted ad campaigns, optimize their reach, and analyze performance metrics. With options for search ads, display ads, and performance-based advertising, Yandex Ads helps businesses connect with their audience effectively. The platform is part of Yandex, a leading technology company in Russia, known for its search engine and various digital services. For more information, visit their website at https://ads.yandex.com/welcome.

Recent Yandex.Direct Reviews

Алексей .
А
Алексей .Small-Business (50 or fewer emp.)
5.0 out of 5
"Most valuable online advertising network in Russia"
We are an independent software vendor, so we are using Yandex.Direct to advertise our self-hosted software within Russia, as well as our SAAS servi...
Sergey O.
SO
Sergey O.Small-Business (50 or fewer emp.)
3.5 out of 5
"For many years I have been using the contextual advertising service to get leads."
Attracting leads for educational courses.

Yandex.Direct Media

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2 Yandex.Direct Reviews

4.3 out of 5
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2 Yandex.Direct Reviews
4.3 out of 5
2 Yandex.Direct Reviews
4.3 out of 5
G2 reviews are authentic and verified.
Алексей .
А
Chief Technology Officer
Information Technology and Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
Describe the project or task Yandex.Direct helped with:

We are an independent software vendor, so we are using Yandex.Direct to advertise our self-hosted software within Russia, as well as our SAAS services. We needed to make retargeting campaign to give more attention to our current leads and to make a "new leads" campaign to attract new companies. Our services are mostly targeted to the Russian market and some ex-USSR markets, in which most people speak Russian, so we make a decision to consider Yandex.Direct as the main advertising network for these campaigns. Review collected by and hosted on G2.com.

What do you like best about Yandex.Direct?

Yandex.Direct has a powerful retargeting/remarketing engine. It has some cool features like Yandex.Direct Commander (its' standalone tool for mass ad creation or editing), stable mobile app for iOS, API for segments and metrics, automatic bid management system. Interaction with advertising network managers is good and billing is fast, so we can react fast to market events or changes in the market situation. Review collected by and hosted on G2.com.

What do you dislike about Yandex.Direct?

Ad moderation politics are not as clean as with Google AdWords. Not many international users will view your ads; budget management is poor; campaign management should be better realized. Our managers say that they will be improving campaign management this year. Review collected by and hosted on G2.com.

Recommendations to others considering Yandex.Direct:

You should consult your manager if you need to pay VAT for your account bills, or not Review collected by and hosted on G2.com.

What problems is Yandex.Direct solving and how is that benefiting you?

Yandex.Direct helps us attract more leads onto our website, so our income from our self-hosted software and SAAS services is growing. We are getting a more productive ad creation system and saving our time. Retargeting feature with segments API gives our leads more attention, so conversion is more significant now. Review collected by and hosted on G2.com.

Sergey O.
SO
project manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Describe the project or task Yandex.Direct helped with:

Attracting leads for educational courses. Review collected by and hosted on G2.com.

What do you like best about Yandex.Direct?

Technical support responds quickly, you can work postpaid for several weeks. Many different settings. The service is constantly improving. Review collected by and hosted on G2.com.

What do you dislike about Yandex.Direct?

A very confusing interface, a lot of different menu tabs, which makes it difficult to do something quickly. Review collected by and hosted on G2.com.

Recommendations to others considering Yandex.Direct:

Take a training course on Yandex.Direct, because the service interface is difficult. Review collected by and hosted on G2.com.

What problems is Yandex.Direct solving and how is that benefiting you?

Attracting customers, reminding customers about yourself through remarketing. Review collected by and hosted on G2.com.

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