Xandr Invest Pros and Cons

Xandr Invest has access to great inventory. With the acquistion from Microsoft, Xandr Invest will scale tremendously in terms of data, functionality and targeting accessibility. Many of the tools/libraries are being revamped as with the user tracking, cross-device and Microsoft's 1st Party audience technology. Review collected by and hosted on G2.com.

The barrier of entry may be a bit steep for brands and smaller agencies to get a seat on the Xandr platform. Review collected by and hosted on G2.com.

It is simple to conduct campaigns and monitor their results with Xandr Invest because it has various targeting choices and is user-friendly. Although there may be a few minor inconsistencies, the reporting system provides thorough information and is generally reliable. Review collected by and hosted on G2.com.

When uploading creatives, the platform can be sluggish, which slows down the experience as a whole. Their fraud detection capabilities require development. Data updates could occasionally be delayed, which could cause disagreements between the parties. Review collected by and hosted on G2.com.

it is of great use when it comes to marketing veterans. The implementations are good. Customers support and prompt. Review collected by and hosted on G2.com.

There are not many cons majorly frequency of use can increase. Review collected by and hosted on G2.com.

Good goal based campaign solutions

Excellent customer support for solving queries

Large premium inventory

Nice dashboard and user interface Review collected by and hosted on G2.com.

Reporting can be made better with more detailed insights Review collected by and hosted on G2.com.

The UI is simple. Easy to understand. Has almost all the features required to run a campaign successfully with all possible targeting options available. Review collected by and hosted on G2.com.

Though the reporting is very much accurate. Sometimes the data gets updated after a few hours which may cause some discrepancy between two parties. Review collected by and hosted on G2.com.

The functionality of the platform is simple and easy to use. Building out campaigns with specific parameters in place allow our team to maximize client needs and deliver results! Review collected by and hosted on G2.com.

There isn't anything to dislike about this platform! Xandr is easy to use, has all the tools necessary to run successful campaigns, and gives our team the best support should something not work correctly. Review collected by and hosted on G2.com.

The platform UI is really good to work with and it's has shown us great results working on it. Review collected by and hosted on G2.com.

Probably not much, there can be additional improvements in farud detection Review collected by and hosted on G2.com.

One of the few things I like about Appnexus is the being able to plug into PMPs that are listed in the marketplace. Makes it much easier to find inventory from publishers without making additonal contacts outside of the system. Review collected by and hosted on G2.com.

I dislike alot. From the long creative approvals, to the lack of inventory targeting, it is not a well rounded DSP. There are much better choices out there. Review collected by and hosted on G2.com.

I like that it is user friendly, has great customer service, and many settings that limit the amount of errors you can make in overspending when trading on accounts. Review collected by and hosted on G2.com.

When adding segments in a campaign, the search bar disappears frequently, making it difficult and time consuming of a task. Review collected by and hosted on G2.com.

I think that AppNexus is relatively user friendly and they provide many training materials to prepare the trader. Review collected by and hosted on G2.com.

Some of the filters arent extremely helpful in the reporting sections. As a new trader taking on new accounts, it would be helpful to see lifetime data of the account in question for all types of reports, especially attributed conversions. Review collected by and hosted on G2.com.