Xandr Invest Features
What are the features of Xandr Invest?
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
Targeting
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
Platform
- User, Role, and Access Management
- Performance and Reliability
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Xandr Invest Categories on G2
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Campaign Management
Campaign Dashboard | Based on 29 Xandr Invest reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface. | 80% (Based on 29 reviews) | |
Campaign Optimization | Based on 29 Xandr Invest reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized. | 76% (Based on 29 reviews) | |
Reach | Based on 29 Xandr Invest reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed. | 83% (Based on 29 reviews) | |
Bulk Editing | Based on 29 Xandr Invest reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 67% (Based on 29 reviews) | |
Batch Uploading | Based on 29 Xandr Invest reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 70% (Based on 29 reviews) | |
Brand Safety | Based on 29 Xandr Invest reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 58% (Based on 29 reviews) | |
Fraud Protection | As reported in 28 Xandr Invest reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 48% (Based on 28 reviews) | |
Frequency Capping | Based on 29 Xandr Invest reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad. | 82% (Based on 29 reviews) | |
Budget Pacing | Based on 29 Xandr Invest reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 75% (Based on 29 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 26 Xandr Invest reviews. | 67% (Based on 26 reviews) | |
Rich Media Capabilties | Based on 27 Xandr Invest reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction. | 67% (Based on 27 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. 20 reviewers of Xandr Invest have provided feedback on this feature. | 52% (Based on 20 reviews) | |
Mobile Rich Media Capabilities | Based on 19 Xandr Invest reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction. | 57% (Based on 19 reviews) |
Targeting
Targeting | Based on 27 Xandr Invest reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables. | 79% (Based on 27 reviews) | |
Retargeting | Based on 29 Xandr Invest reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates. | 82% (Based on 29 reviews) | |
Geo-Targeting | Based on 29 Xandr Invest reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 84% (Based on 29 reviews) | |
Contextual Targeting | Based on 27 Xandr Invest reviews. Able to match the marketer's ad with specific content on a site or page. | 75% (Based on 27 reviews) |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI 18 reviewers of Xandr Invest have provided feedback on this feature. | 75% (Based on 18 reviews) | |
Estimate and Projections | Based on 18 Xandr Invest reviews and verified by the G2 Product R&D team. DSP pulls accurate estimates of available impressions and their cost. | 70% (Based on 18 reviews) | |
Cross-Device Capabilities | Based on 16 Xandr Invest reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | 67% (Based on 16 reviews) | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | Not enough data |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 25 reviewers of Xandr Invest have provided feedback on this feature. | 75% (Based on 25 reviews) | |
Custom Reports | Based on 27 Xandr Invest reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators. | 71% (Based on 27 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 28 Xandr Invest reviews. | 79% (Based on 28 reviews) | |
Performance and Reliability | Based on 29 Xandr Invest reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 73% (Based on 29 reviews) | |
Enterprise Scalability | Based on 26 Xandr Invest reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations. | 76% (Based on 26 reviews) | |
Customization | Based on 26 Xandr Invest reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 73% (Based on 26 reviews) | |
Workflow Capability | Based on 26 Xandr Invest reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 74% (Based on 26 reviews) | |
Internationalization | Based on 22 Xandr Invest reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 79% (Based on 22 reviews) | |
Notifications | Based on 26 Xandr Invest reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns. | 65% (Based on 26 reviews) |