Xandr Invest Pros and Cons

Somewhat easy to use once you get the hang of it Review collected by and hosted on G2.com.

UI can be confusing to navigate, reporting tool is a bit confusing Review collected by and hosted on G2.com.

APB (Appnexus Programmable Bidding) is one of the most tailored options in the market if you want to create your own algorithm using one of the leader DSPs.

Goal based optimization using the algorithm of the platform, It works better on CPA basis if the volume of the pixels is high enough.

Real time monitor pulse helps to easily see if everything is up and running. Review collected by and hosted on G2.com.

Creative audit is too slow and it does not show enough details of the rejection.

However, the audit process has improved in the last year.

The interface is not as user friendly as other platforms.

The creative uploading process is probably the worst thing that we find on APN. The last platform update was supposed to make things easier however, it's even less intuitive as before. Review collected by and hosted on G2.com.

Consolidate all local publisher in 1 place to have low duplication inventories Review collected by and hosted on G2.com.

Currently video inventories still in implementation process Review collected by and hosted on G2.com.

Appnexus is a very customizable platform : with some technical background, you can go far further than the console ! The appnexus programmable bidder feature is a relevant example of this philosophy and a powerful tool to leverage advanced machine learning at scale.

Besides the wiki is comprehensive and the APIs well documented Review collected by and hosted on G2.com.

The console is sometimes counterintuitive and globally less user friendly than other DSPs, even if Appnexus did a lot of progress in this field since 2008.

Especiallly dashboarding could be improved Review collected by and hosted on G2.com.

It has many features for self service, to big and small buyers. It is connected with much exchanges and it's intuitive. The best DSP to connect with Microsoft Exchange adn make deals with them. Good perfomance and easy to make pixels. Cheap inventory. Lot of possibilities with Rich media. Big wiki. Review collected by and hosted on G2.com.

Maybe the technical service, it's practically impossible to solve an issue with your country manager. Also you can have some issues if you want to do deals through Adx exchange. They have some strange sellers, maybe if you decide to use it you should do seller clenaning every month. Review collected by and hosted on G2.com.

I like the fact that you are able to see where all the results are going and that you can really get a good look at how companies CPMs are increasing or decreasing. It's a great way to alert you when its time to give them a little nudge. Review collected by and hosted on G2.com.

I wish the reports you get from down loading would be a little better to understand and reformat for better use when creating reports for Microsoft Excel. In the our company this information is really valuable as we send reports to our clients and partner companies. Review collected by and hosted on G2.com.

This product is good because you have an option of self-classifying if you need something to run right away. It's good for serving to all kinds of inventory and has a vast reach of available impressions. Less strict on alcohol, pharmacy, gambling advertisers. The creative section is better than most others in that you can put creative into separate folders and older creative automatically become inactive after a period of time of inactivity. Review collected by and hosted on G2.com.

Harder to navigate, there is too much going on in the platform. Sometimes counterintuitive. The user has to be careful not to be too restrictive while setting up the line items because changes made to campaigns cannot override the higher level settings. Setting up a campaign takes a lot longer too because you cannot see everything on one screen. Seems like AppNexus grew too fast to take the user experience into account. There is also a delay in a campaign to start to serve right away which requires for the creative to be approved first before it can start serving. Review collected by and hosted on G2.com.

creating campaigns and duplicating is an easy process Review collected by and hosted on G2.com.

Creative management needs a lot of improving - unable to set up creative start / end dates within a campaign

Reporting - unable to report down to the Zip code Review collected by and hosted on G2.com.

The impression capping is very easy on AppNexus, especially compared to other DSPs Review collected by and hosted on G2.com.

The interface could use a little work; looks outdated Review collected by and hosted on G2.com.

all the configuations and possibilities that it gives to us. And all the customization capabilities. Review collected by and hosted on G2.com.

The technical support is not the best part of these company and product. Review collected by and hosted on G2.com.